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Understanding Your Users: A Practical Guide to User Research Methods (Interactive Technologies)
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Review
"The first edition became my ‘go-to’ book for mastering user requirements gathering. Ten years later, this second edition is even better. Don’t leave your office without it!" --Joe Dumas, Editor in Chief, Journal of Usability Studies "Do you believe in driving while blindfolded? That's what you're doing if you design and market a technological product without studying your target users and tasks. This book is a comprehensive handbook on the "why" and "how" of user research, illustrated with vivid real-world examples. Don't drive your design project while blindfolded. Get this book, read it, and follow its prescriptions. It will repay its cost many times over." --Jeff Johnson, author of GUI Bloopers 2.0 and Designing with the Mind in Mind "Very authoritative, this work combines the experience of senior practitioners and an academic, with lots of specific guidelines, tips and examples, and with pointers to other readings for deeper insights. Useful for students and practitioners alike, this should be on everyone's bookshelf. The authors do a great job of explaining the importance of business-side stakeholders (C-suite, marketing, sales, development) and how to speak their language." --James D. Foley, Professor, College of Computing, Stephen Fleming Chair in Telecommunications, Georgia Institute of Technology "Understanding Your Users is a thorough guide to user experience for designers both technical and non-technical. Instructors, students and practitioners will find this book very useful to your success as an user experience expert." --Juan E. Gilbert, Ph.D., Andrew Banks Family Preeminence Endowed Chair, Computer & Information Science & Engineering Department, University of Florida "Understanding Your Users is handbook of practical wisdom for the serious human centered design practitioner. This second edition includes updated content around emerging best practices. It is a must have in any design team’s library." --Janaki Kumar, Head of Strategic Design Services, America, Design and Co-Innovation Center, SAP Labs Palo Alto "With the massive expansion of digital products, new processes for faster development cycles, and competition that can appear out of nowhere in days, the product design has become the major differentiator, and key to success. Understanding your end user is more important than it ever has been, how they really work, and how your assumptions match up to their reality. This book takes tried and true methodology and shows how any or all of it can be applied to your products now." --Jeremy Ashley, VP, Oracle Cloud UX "A great introductory book for anyone wishing to understand and engage in traditional user research methods. The language is clear and straightforward, allowing the reader to try and use the methods on their own project. Each method is accompanied with an extensive bibliography allowing the curious mind to further delve into any of the described methods. Samples of forms, letters and examples enhance the practical nature of the book, making this title a staple for the beginning practitioner." --Joseph Kramer is a Service Design Lead at Fjord - Design and Innovation from Accenture Interactive "The difference between product success and failure often comes down to the user experience. Baxter, Courage, and Cain share the methods you need to better understand your users so that you can design delightful experiences." --Craig Villamor, Chief Design Architect at Salesforce.com
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From the Back Cover
This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. Each method presented provides different information about the users and their requirements (e.g., functional requirements, information architecture). The techniques can be used together to form a complete picture of the users' needs or they can be used separately throughout the product development lifecycle to address specific product questions. These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful. You will find brand new case studies from leaders in industry and academia that demonstrate each method in action. This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, you'll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products.
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Product details
Series: Interactive Technologies
Paperback: 568 pages
Publisher: Morgan Kaufmann; 2 edition (July 28, 2015)
Language: English
ISBN-10: 0128002328
ISBN-13: 978-0128002322
Product Dimensions:
7.2 x 1 x 9 inches
Shipping Weight: 2.4 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
9 customer reviews
Amazon Best Sellers Rank:
#470,765 in Books (See Top 100 in Books)
Unlike many existing user research method books, "Understanding Your Users" has more practical rigor in the content beyond the basic introduction. In addition to describing the methods, the authors provide in-depth real life examples of how exactly the methods were applied, as well as supporting outputs and visuals. Many of the tips that I've discovered by being in the trenches of user research are also nicely layered throughout the chapters.I almost smacked my head after reading one of the chapters (i.e., Card Sorting), because I had spent an entire week scavenging online materials and triangulating explanations on the topic--when it only took me less than half an hour to do the same thing by reading the book chapter!Get the book. It's worth every penny.
Understanding your users is such an insightful and practical applications to be used in the day to day work force. Methods of modifications, conducting proper focus groups, field studies and prepping a proper research takes a great deal of time and care. I would Highly recommend this book to read and to take to work or even in school.
The best textbook I had for explain UX theories and different types of user studies. Uses language from the field. Could read this and ace an interview.
A little dry and a bit of a slog, but it’s depth is a great resource.
After teaching graduate-level user research courses for years with other texts, I adopted this text and have been extremely happy with the content. The authors do a great job explaining numerous methods and goals with plentiful citations to source literature, and they describe many approaches to implementing research in different organizations and cultures.The textbook uses a 4-part structure that starts by laying out the foundation for an effective user research program, followed by practices and techniques to ensure research activities are prepared and planned effectively, and ending with final recommendations and considerations. The central part of the text covers 7 categories of methods, with many examples of how to prepare, deploy, report, and act on the findings. Each chapter includes resources, best practices, tips to gain adoption and engagement, and links to help practitioners hit the ground running with their research.The text is written to support both a "cover-to-cover" approach to reading, as well as a "jump around to different topics and methods of interest" approach. I highly recommend this text for instructors as well as practitioners at any stage in their research career!
Good book!
I'm a huge fan of the first edition - it was my go-to resource when I started as a UXR a decade ago. I was excited to buy the new edition to share with the designers and PMs I work with.But this new edition is one I'll be giving away to my colleagues, rather than keeping. While the content has likely been improved, the printing makes it much harder to read and use on a day-to-day basis -- with roughly 1 mm between the text and the white page boundary. It feels like the publisher tried to cram way too much content into way too few pages. It made my head hurt to try to read it.Especially as a usability practitioner, it's hard for me to understate the impact of poor product usability -- or in this case, the poor readability and legibility of this book. This is a shame - the content deserved better.
This second edition is no mere re-tread of the first. It sets a new standard for 'when' and 'why' to use research techniques, and for supplying the actual "how-to's" it leaves other popular 'Methods' books in the dust. The section on the growing use of UX"experiments" is particularly noteworthy & authoritative. Stokes Jones, EPIC 2016 Program Chair, Ethnographic Praxis in Industry Conference
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