PDF Ebook Mastering ESL and Bilingual Methods: Differentiated Instruction for Culturally and Linguistically Diverse (CLD) Students (2nd Edition) (All

PDF Ebook Mastering ESL and Bilingual Methods: Differentiated Instruction for Culturally and Linguistically Diverse (CLD) Students (2nd Edition) (All

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Mastering ESL and Bilingual Methods: Differentiated Instruction for Culturally and Linguistically Diverse (CLD) Students (2nd Edition) (All

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In-service teachers, district or building administrators, school specialists, pre-service teachers, and paraprofessionals alike will find this an indispensable guide to rediscovering the value, potential, richness, and adventure of diversity–while developing the capacity to professionally address the differential learning and transition needs of culturally and linguistically diverse (CLD) students. Contemporary, comprehensive, theory and research based, and aligned with TESOL, 2003 standards, Mastering ESL and Bilingual Methods: Differentiated Instruction for Culturally and Linguistically Diverse (CLD) Students presents a giant step forward in enhancing the professional development and preparation that educators need for today’s diverse and changing classrooms.

• Sales Rank: #313493 in Books
• Published on: 2010-11-14
• Original language: English
• Number of items: 1
• Dimensions: 8.90" h x 1.30" w x 7.20" l, 1.63 pounds
• Binding: Paperback
• 456 pages

From the Back Cover

Contemporary, comprehensive, theory and research based, and aligned with TESOL 2003 standards, this guide provides educators with the tools, ideas, strategies, and techniques they need to professionally and effectively address the differential learning and transition needs of the increasing culturally and linguistically diverse (CLD) students in today’s classrooms.

 

In-service teachers, district or building administrators, school specialists, pre-service teachers, and paraprofessionals alike will find this an indispensable guide to rediscovering the value, potential, richness, and adventure of diversity and addressing CLD students while ensuring effective learning.

 

The authors stress methods while also differentiating instruction and professional practice; discuss the changes occurring in today’s classrooms; examine the work of practitioners and researchers; provide assessment for the capacities that emerge; present tools for success in the classroom with CLD students; point out benchmarks to show where and when various tolls should be used; and include a variety of special features that make the content of the book clear and explicit: chapter outlines; chapter missions; key theories and concepts; figures, tables, and concepts; connect, engage, and challenge activities, assessment tips and strategies, and much more.

About the Author

Dr. Socorro Herrera serves as a professor of Elementary Education at Kansas State University and directs the Center for Intercultural and Multilingual Advocacy (CIMA) in the College of Education. Her K-12 teaching experience includes an emphasis on literacy development and her research focuses on literacy opportunities with culturally and linguistically diverse students, reading strategies, and teacher preparation for diversity in the classroom. Dr. Herrera has published three books with Allyn and Bacon: Mastering ESL and Bilingual Methods: Differentiated Instruction for Culturally and Linguistically Diverse Students (2005), Assessment Accommodations for Classroom Teachers of Culturally and Linguistically Diverse Students (2007), and most recently, Teaching Reading to English Language Learners: Differentiated Literacies (2010). She has authored articles for numerous nationally known journals such as the Bilingual Research Journal, Journal of Hispanic Higher Education, Journal of Research in Education, and the Journal of Latinos and Education.

 

Dr. Kevin Murry is currently an Associate Professor of Secondary Education at Kansas State University and Director of Research and Development for the Center for Intercultural and Multilingual Advocacy (CIMA) in the College of Education. His work in research and development has focused on ESL/dual language programming in secondary public schools and teachers’ accommodation readiness for CLD students whose first language is not English and for transnational students. Dr. Murry's recent research has emphasized differentiated assessment strategies for CLD students, the professional development of highly qualified teachers for ELL students, the linguistic and cross-cultural dynamics of ESL instruction, and school restructuring for linguistic diversity.  His recent publications have appeared in the Journal of Teaching and Learning, Reading and Writing Quarterly, AACTE Briefs, the Journal of Latinos and Education, as well as, Teacher Education and Practice. 

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Mastering ESL and Bilingual Methods: Differentiated Instruction for Culturally and Linguistically Diverse (CLD) Students (2nd Edition) (All PDF

Mastering ESL and Bilingual Methods: Differentiated Instruction for Culturally and Linguistically Diverse (CLD) Students (2nd Edition) (All PDF

Mastering ESL and Bilingual Methods: Differentiated Instruction for Culturally and Linguistically Diverse (CLD) Students (2nd Edition) (All PDF

Mastering ESL and Bilingual Methods: Differentiated Instruction for Culturally and Linguistically Diverse (CLD) Students (2nd Edition) (All PDF

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Free Ebook Economics: The BasicsBy Tony Cleaver

Free Ebook Economics: The BasicsBy Tony Cleaver

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Economics: The BasicsBy Tony Cleaver

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Now in its third edition, Economics: The Basics continues to provide an engaging and topical introduction to the key issues in contemporary economics. Fully updated to take into account the global recession, ongoing problems in Eurozone economies, changing patterns in world trade, housing and currency markets, it covers fundamental issues, including:

• How different economic systems function

• The boom and bust cycle of market economies

• The impact of emerging markets

• How price, supply and demand interact

• The role of the banking and finance industry

• Whether we can emerge from recession and reduce poverty

• The impact of economics on the environment

With a glossary of terms, suggestions for further reading and new case studies covering subjects such as the choices facing developing economies, the impact of growth on the price of natural resources and the aftermath of the financial crash; this comprehensive and accessible guide is essential reading for anyone who wants to understand how economics works.

• Sales Rank: #455151 in Books
• Published on: 2014-10-04
• Released on: 2014-08-29
• Original language: English
• Number of items: 1
• Dimensions: 7.80" h x .65" w x 5.08" l, .0 pounds
• Binding: Paperback
• 288 pages

Review

"Part of "The Basics" series, this fully updated version of the 2011 edition... takes into account the global recession, ongoing problems in Eurozone economies, changing patterns in world trade, and housing and currency markets. The book is enhanced because Cleaver includes revised tables and charts and a well-chosen guide to further reading at the end of each chapter. As in previous editions, the book is a condensed survey of a standard university-level introductory economics course. Short on jargon and math and long on snappy writing and anecdotes, the overview will be most useful to readers who want to know the reasons economists disagree about current policy issues."

--M. H. Maier, Glendale Community College

-CHOICE 'recommended' title.

About the Author

Tony Cleaver is a Visiting Lecturer at the Universidad de los Andes and at el Colegio de Estudios Superiores de Administración (CESA) in Bogota, Colombia. He was previously Senior Teaching Fellow in Economics at the University of Durham, UK.

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PDF Ebook Decoded: The Science Behind Why We BuyBy Phil Barden

PDF Ebook Decoded: The Science Behind Why We BuyBy Phil Barden

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Decoded: The Science Behind Why We BuyBy Phil Barden

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In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.

He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility.

• Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy
• Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD.
• The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising
• Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour.
• Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK
• Full colour throughout

• Sales Rank: #156939 in Books
• Published on: 2013-03-04
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x .91" w x 6.40" l, 1.05 pounds
• Binding: Hardcover
• 288 pages

Review

‘…he sets out to build the most comprehensive bridge yet between decision science and the day-to-day business of marketing….‘Decoded’ shows understanding behaviour is not the enemy of creativity but a springboard to it. Creatives more than anyone need to embrace it – not make it planning or research’s responsibility or assume a new video on YouTube renders the hardwiring of our brains irrelevant. Advertising will never be a science but it’s more science than most working in it realise’  (25th January 2013, http://mumbrella.com.au)

Review

“When Phil first introduced me to this new and important understanding it crystallised my fears that the long-standing approach to marketing needed to be fundamentally re-evaluated. In his book, he not only persuasively and cogently argues his case but also shows how we need to think in new ways to maximise our marketing efficiency and effectiveness”
—Sean Gogarty, Senior Vice President, Household Care, Unilever

“A perfect mixture of deep ideas from visual and decision neuroscience,
and clear pictures of why those ideas matter for marketing”
—Colin Camerer, Robert Kirby Professor of Behavioral Economics, Caltech

"A must read for marketing managers who wish to deepen their understanding of the vagaries of the consumer behavior. The difficult subject matter is presented in an accessible, logical and concise manner. I will certainly use this book in my graduate classes”
—Leon Zurawicki. Professor of Marketing, University of Massachusetts

"Marketing has, for a long time, been an uneasy tussle between art and science: Decoded gives the discipline a very healthy and eminently accessible push in the direction of the latter. All marketers should read it
"—Philip Graves. Author of Consumer.ology

From the Back Cover

“When Phil first introduced me to this new and important understanding it crystallised my fears that the long-standing approach to marketing needed to be fundamentally re-evaluated. In his book, he not only persuasively and cogently argues his case but also shows how we need to think in new ways to maximise our marketing efficiency and effectiveness”
—Sean Gogarty, Senior Vice President, Household Care, Unilever

“A perfect mixture of deep ideas from visual and decision neuroscience,
and clear pictures of why those ideas matter for marketing”
—Colin Camerer, Robert Kirby Professor of Behavioral Economics, Caltech

“Over the last 10 years, there have been many attempts by marketers and
their advisors to make sense of the explosion of learnings from cognitive neuroscience. But none is more useful than this: not only is the science explained clearly and precisely but the implications for marketers are made practical and understandable. Decoded is a must-read. Bravo!”
—Mark Earls, Author of Herd and I’ll Have What She’s Having

“At last a book that unlocks the mystery of brand equity written by a man who’s worked at the Marketing coal face for over 25 years. Decoded should be compulsory reading for all brand owners. We know, as one of Phil’s clients, that his approach is grounded in the reality of managing brands - and it works!”
—Chris Barrow, General Manager Marketing, BT pl c

“Phil has a way of marrying the art and the science which makes it cutting edge but practical, distinctive but simple; in short any commercial marketer cannot afford to miss this book – it will change the way you approach things forever”
—Lysa Hardy, CMO NBTY Europe

“With Decoded Barden gives the power of advertising empirical foundation.
A must for agency planners and creatives alike”
—Margaret Johnson, Group CEO , Leagas Delaney

“I found this book a real page-turner. Phil Barden has the rare knack of turning scientific experiments and marketing examples into a fascinating story of how human beings really work”
—Wendy Gordon, Founding Partner, Acacia Av enue

Decoded:

• reveals the latest science behind why consumers buy what they buy
• guides the reader pragmatically through the fascinating insights of decision science and the opportunities they provide for more effective marketing
• clearly demonstrates, through its case studies, the concrete applications of this new understanding to every day marketing

“This is a very good book that does three difficult things: it pulls together a lot of recent academic evidence on consumer behaviour from both neuroscience and behavioural economics; it consistently relates this evidence to practical marketing issues, illustrated with real-world examples; it is extremely readable. I recommend it to all marketers with more than an ounce of intellectual curiosity - and even to those with none, if they don’t want to get left behind by these developments”
—Patrick Barwise, Emeritus Professor at London Business School, Chairmanof Which? and co-author of Simply Better and Beyond the Familiar

“Our implicit motivations drive most of  our decisions and actions every day. Phil Barden understands this, explains it, and clearly demonstrates how to use this new understanding to the benefit of more effective, action driven, marketing”
—Phil Chapman, Vice President Chocolate Category, Mondelez

“The first practical application of Kahneman’s Nobel Prize-winning work to everyday marketing - brilliant!”
—Paul Fishlock, Founder of ad agency Behaviour Change Partners

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Free PDF Psychology for Screenwriters, by William Indick

Free PDF Psychology for Screenwriters, by William Indick

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Psychology for Screenwriters, by William Indick

Free PDF Psychology for Screenwriters, by William Indick

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About the Author

William Indick is a Screenwriter, Author, and Assistant Professor of Psychology at Dowlin College.

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Product details

Paperback: 304 pages

Publisher: Michael Wiese Productions (September 25, 2004)

Language: English

ISBN-10: 0941188876

ISBN-13: 978-0941188876

Product Dimensions:

6 x 0.7 x 9 inches

Shipping Weight: 15.2 ounces (View shipping rates and policies)

Average Customer Review:

4.1 out of 5 stars

19 customer reviews

Amazon Best Sellers Rank:

#84,543 in Books (See Top 100 in Books)

There's two kinds of books, you need to get. A "screenwriting book-formatting" which like the name is says; learn the proper format to write an screenplay. And the second is "screenwriting book-storytelling" which is this book. I picked a sample of this book at my local library, and it covers a profound depth of psychology on how to assemble your characters, and storyline. When I say "assemble", I mean to create the brain and personality of your characters in your story, to make them more appealing, related to our own common world and situation, and something very important; to understand their purpose to do whatever action do in the story. When I say about storyline, it reveals a formula, more than a formula-a pattern, on how the biggest blockbuster films become that: the biggest hit on the screen.All these film: gladiator, Pearl Harbor, titanic, Star Wars, Harry Potter, Lord of the rings, karate kid. All they share this common formula which is revealed in this book.And I immediately i bought this book and use it not only in my low budget films I produce. You can apply this book Even for novels, and short stories. You will never going to regret this book.

This book outlines different psychological theories put together by some of the big names in psychology (Freud, Jung, Adler) and some lesser-known ones as well to help screenwriters add psychological depth to their characters (and plot as well).As I read this book, I found I was able to apply most of the theories to one script I'm working on. It seems to me that all these different theories enable screenwriters to approach their characters from several different ways. So now the question becomes "Which theory can I use?" as opposed to "Which one must I use?". Very helpful indeed.

it's a good book. I am 1/2 way through. no book I know of on film is great - but this is good. loads of films mentioned to support each point made.i am using it for a class on Film and Psychology.

Using for homeschool film studies course. Interesting text, well-suited for our purposes.

Quite good. I liked it more than others on the subject . I would just only add some more examples , especially regarding films from outside Holywood , or not just mainstream.

This book is not only inspirational for screenwriters, helping them understand how various psychological theories actually work and could be applied to creating characters, but it is a very good, succinct overview of psychological theories in general. Reading this helps screenwriters to ground their work in how people actually function.

A lot of food for thought here. The book describes various psychological theories (Freud, May, Jung) and applies them to creating characters and story. Good book. Why aren't there more books like this? Stories are about human behavior, human feelings; i.e.: psychology. Sheesh! Tons of books about format and structure, little on story content, character motivation.I also recommend "Creating Chracters", by Howard Lauther.

This is the kind of material that can be used to overcome writer's block. It is not so much about how to write as it is about content and character motivation. It is easy reading with relevant examples. I will be using this until the pages yellow and the binding cracks.

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Download PDF By William Winkie Pratney Revival Study Bible (Leather Black) [Leather Bound]From Armour Publishing Pte Ltd

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• Published on: 2010-07-28
• Binding: Leather Bound

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By William Winkie Pratney Revival Study Bible (Leather Black) [Leather Bound]From Armour Publishing Pte Ltd PDF

By William Winkie Pratney Revival Study Bible (Leather Black) [Leather Bound]From Armour Publishing Pte Ltd PDF

By William Winkie Pratney Revival Study Bible (Leather Black) [Leather Bound]From Armour Publishing Pte Ltd PDF

By William Winkie Pratney Revival Study Bible (Leather Black) [Leather Bound]From Armour Publishing Pte Ltd PDF

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